A QR code (abbreviation for Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists of solid modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.
Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. The QR code was created to allow its contents to be decoded at high speed. The technology has seen frequent use in Japan and South Korea, while the West has been slower in the adoption of QR codes.
That is all starting to change, and many Estate Agents are cottoning onto the use of QR codes on their property details, marketing ads, ‘For Sale’ or ‘To Let’ boards, because the customer can just quickly hold their phone up to the QR code and immediately be redirected to the agent’s website or phone number etc… Quite amazing and incredibly quick so, for instance, if you are driving past a For Sale or To Let board you don’t have to find a pen to take down the number to call, just whip your phone across the QR code (a little bit like the bar code scanner in a supermarket) and, low and behold, the website or property details, phone number etc appears on your phone, just like magic!
Sewell & Gardner have just started to use this technology and will be monitoring it closely to see how quickly it catches on. If you see a QR code, have a go, and let us know what you think.